"The Cust-X team efficiently analyzed our customer experience surveys, and in turn, provided valuable insight into that space. They remained incredibly responsive and professional throughout and were an absolute pleasure to work with."

Ingrid Gedeon, Stingray Digital

"Working with Cust-X was an invaluable experience. The team propelled our company on the path towards success by creating well-defined goals and recommending certain areas to focus our user acquisition efforts. Their services were well structured and are extremely fluid in working across multiple schedules. Cust-X will be a continued partner for our firm and we are highly satisfied with the work they have done thus far."

Dan Hey, Founder & CEO, Tradvice



Customer Experience Consulting

Good Experiences Sell Themselves

We analyze all aspects of your unique customer journey to determine how you can maximize customer experience and build your business from the outside in.

Cust-X's motto is that good experiences sell themselves. Ensure customer centricity is a focus and your business will exponentially grow. 

From the first time your brand shows up on a search, to the last time it shows up in a customers mind, maximize their experience with Cust-X.

Frontline-Back Analysis

Streamline Your Touch-Points

Traditional sales and care touch-points have changed. The communications of the modern day consumer no longer take place over a single channel; rather an intricate tapestry of voice, digital, and in person communication. Cust-X will ensure all these channels are maximized and streamlined for the perfect customer expereince.

Cust-X provides a voice to your customer. We analyze how expectations are set, and how they can foster positive versus negative customer experiences, over the modern omni channel network.

Maximize Word Of Mouth

Understand The Power Of Experience

As the world becomes more and more connected, maintaining the perfect customer experience is more important than ever. 

Social media has disproven the old phrase "all publicity is good publicity", as bad experiences can spread to millions of eyes in seconds. Ensure every customer experience with your brand is nothing short of perfect with Cust-X.


Customer Experience Analytics

Understand Customer Experience 

Cust-X utilizes multiple different methods of customer experience benchmarking in order to back up all analysis and recommendations. Through the use of metrics such as net promoter score** and different measures of brand perception.

Cust-X provides options for data collection from in house surveying, to outsourcing of surveys, and even access to international databases. Given your companies needs we will match the best source of data with your existing user experience and customer experience teams. 

Cust-X understands that in the modern world data is power. We guarantee we will provide the data necessary for thorough customer experience improvements.

**Net Promoter Score was established by Frederich Reichheld of Bain and Co. in 2003


Alberto Brea- "Amazon Did Not Kill The Retail Industry"

Amazon did not kill the retail industry. They did it to themselves with bad customer service.

Netflix did not kill Blockbuster. They did it to themselves with ridiculous late fees.

Uber did not kill the taxi business. They did it to themselves with limited the number of taxis and fare control.

Apple did not kill the music industry. They did it to themselves by forcing people to buy full-length albums.

Airbnb did not kill the hotel industry. They did it to themselves with limited availability and pricing options.

Technology by itself is not the real disruptor.

Being non-customer centric is the biggest threat to any business.




Montreal, QC, Canada

©2017 by Cust-X Consulting.